Article Marketing - Correlating Your Profitability Against The Articles You Submit

Many people use article marketing to promote their websites. Using articles in this way can demonstrate your credentials to share information to the broader internet community.

If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in income for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.

While article marketing incorporates many variables such that an exact computation of benefits in monetary terms is difficult, we cannot ignore the fact that when it comes to profitability of any online business, we must reckon in terms of pounds and pennies.

Here statistics play a large part in comparing revenue to articles and I wish to suggest a way that you can check your article marketing statistics.

Simple maths can help to project revenue to the amount of articles we write, even though there are factors peculiar only to a certain author that are not common to any other person.

Over a certain time of, for instance, 6 months, a writer of various articles can graph income derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the number of articles submitted, each time maintaining the number of article sites to which the article was sent at the same figure.

For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using just article marketing, and the "x" axis will be the number of articles submitted.

Over the period of 6 months, you will have enough data on the graph to make a straight line that goes through nearly all the points on the graph where the line is represented by the equation y=mx+c

The function of the regressed straight line will denote that the income derived is a function of "m" which is the gradient of the line, and a constant "c".

The constant "c" is the value where the straight line cuts the "y" axis and this is the particular part which stems from the individual and is a representation of his talents in article writing, his craft of writing, his command of the language and other factors that only the individual demonstrates.

By studying revenue obtained vs number of articles submitted, keeping other factors constant, it will be possible to compute the quality of the author's writing and form a rough basis to project further profitability to the number of articles scheduled for submission, ignoring other factors such as keyword choice, onsite and offsite search engine optimisation which are excluded from the study, and only on the basis of the individual's writing "flair" and talent as measured by the constant "c".

This is by no means exact; but keeping statistics and charts like these is useful in helping the marketer notice sudden trend changes, especially where performance falls.

He can then study what has caused this change and take note of details that may be otherwise missed.

Many use software to record earnings, but most scripts do not incorporate graphical analysis. When the charting is done by hand the internet marketer notices sudden changes or is able to think about what to alter to bring in more revenue.

He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".

Knowing these factors, he can vary them and test the changes.

By correlating revenue with articles written, the internet marketer can project profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for more analysis, or in marketing terms "testing".

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